#004: The Secret, Hidden World of Book Publishing Podcast: Play in new window | Download | Embed Subscribe on iTunes In this episode of the UnPodcast, we talked about the pressures of the book publishing industry, standard advances, and why publishers no longer hold the keys. We also discussed both ethical and unethical ways to hit the bestsellers lists, and why because of them the term, “bestseller” has lost much of its meaning. Other topics include: Why I was sent to the special ed office when I was in high school How Alison makes my rants and rambles into something cohesive How books on Kindle and Audible sync How to turn 6 printed pages into 2 The average number of business books published each year How payola is alive and well in the book industry Why authors need a team Why I do book talks instead of book signings And so much more. . . Items mentioned in this episode QR Codes Kill Kittens Kindle Matchbook Audible Clean Print Wiley Publishing ResultsSource Amazon affili
http://ravensiege.com/seo/004-the-secret-hidden-world-of-book-publishing/Wednesday, October 16, 2013
Growing Sales Without a Sales Team: The Power of Distribution
Early on, we made the decision not to grow a sales team at Moz. We re not anti-sales, per se, it s just that it does t fit our culture. We believe in practicing what we preach—inbound marketing—not interruption selling. Consequently, that provides a bit of a problem for a B2B SaaS business like Moz. Growing through traditional inbound channels is immensely powerful, but at a certain scale, maintaining linearity in growth through content, social media, and search becomes difficult. Working with the role of Business Development at Moz, it s my job to find those channels that will introduce growth at scale in a predictive way. Which brings me to distribution. Just over two years ago when I started at Moz, we began to ponder a simple question: If we offered an extended free trial on Moz (45, 60, 90, or 120 days) to select partners, could it move the needle on growth? Before we d be able to answer that question, however, we needed a few assets. The first was what we call a partner page
http://ravensiege.com/seo/growing-sales-without-a-sales-team-the-power-of-distribution/3 SEO Nuggets Under Your Nose
Tweet Tweet I was rummaging around in Google webmaster tools yesterday scratching up the surface of search queries like a chicken looking for a tasty grub. I found one, a 4500 searches a month keyword that we are not ranking for. The search queries tool in WMT provides you with the last 90 days of search data related to your site. Unlike Google Analytics it will not only clicks to your site but also how many times you actually appeared in search. The last couple of weeks I have been watching a ridiculous phrase rise in our data; Video Marketing SEO. Read yesterday’s post to see why I think it is ridiculous. It occurred to me though most people won’t go through these steps to find those tasty keyword morsels adrift in the search soup. Here’s what I do under Search Queries in Webmaster tools. 1. Initial Selection Google gives us an impressions column. It is notoriously unreliable though. Look at the numbers below, Today s SEO Keywords yesterday SEO Melbourne was 4,500 and today
http://ravensiege.com/seo/3-seo-nuggets-under-your-nose/Tuesday, October 15, 2013
Google’s Hummingbird Algorithm Ten Years Ago
Back in September, Google announced that they had started using an algorithm that rewrites queries submitted by searchers which they had given the code name “Hummingbird.” At the time, I was writing a blog post about a patent from Google that seemed like it might be very related to the update because the focus was upon re-writing long and complex queries, while paying more attention to all the words within those queries. I called the post, The Google Hummingbird Patent because the patent seemed to be such a good match. Image from Dr. Bill May from the US Forest Service on a page about wildflowers Google has been granted a number of patents about query re-writing, sometimes also referred to as query expansion or query broadening, which try to make it more likely that the search engines will return results closer to what a searcher is looking for, even if they might not necessarily use the best choice of keywords to find the information that will fill their needs. I had also recentl
http://ravensiege.com/seo/googles-hummingbird-algorithm-ten-years-ago/Ultimate Guide to Google Penalty Removal
Introduction A few months back, I wrote an article on Moz all about a penalty our web agency received for unnatural links pointing to our website. At first, this was a bit of a shock to the system, but since then, we ve learned so much about Google s webmaster guidelines and we ve helped lots of companies get their businesses back on track and remove manual penalties associated with their websites. What did we get hit for? Cutting a long story short, the main reason we were hit with a manual penalty was for adding followed anchor text into the bottom of clients websites that said Web Design Yorkshire by Pinpoint Designs (both web design yorkshire and Pinpoint Designs linked to our website). At the time, we were just doing this out of habit, but we never varied anchor text, always had followed links and we were basically violating Google s quality guidelines. After a lot of work and research, we managed to remove the penalty from our website and since then have worked on lots of other
http://ravensiege.com/seo/ultimate-guide-to-google-penalty-removal/Monday, October 14, 2013
5 Dos and Don’ts of International SEO – Whiteboard Friday
Hello Moz fans. It s a pleasure to be here today. I am here to talk a little about international SEO, five dos and don ts that I see happening all the time. I would like to share them with you as an extension of my MozCon presentation about this topic. The first one is to identify all the resources for your international SEO process from the beginning. This is very, very important that you advise your client, even if it s not a pure SEO type of thing to do, or maybe some of the aspects that they need to take into consideration, not necessarily from an SEO perspective, it is important that you are a consultant for him. You say, Hey, please be aware that in order to go international, at some point you will need native support. You will need to reply to your clients in the appropriate language. You will also need to be mindful about international deliveries if these are tangible products to be sent; the pricing, the currency, language, cultural factors, regionality factors. If it is lang
http://ravensiege.com/seo/5-dos-and-donts-of-international-seo-whiteboard-friday-12/5 Dos and Don’ts of International SEO – Whiteboard Friday
Hello Moz fans. It s a pleasure to be here today. I am here to talk a little about international SEO, five dos and don ts that I see happening all the time. I would like to share them with you as an extension of my MozCon presentation about this topic. The first one is to identify all the resources for your international SEO process from the beginning. This is very, very important that you advise your client, even if it s not a pure SEO type of thing to do, or maybe some of the aspects that they need to take into consideration, not necessarily from an SEO perspective, it is important that you are a consultant for him. You say, Hey, please be aware that in order to go international, at some point you will need native support. You will need to reply to your clients in the appropriate language. You will also need to be mindful about international deliveries if these are tangible products to be sent; the pricing, the currency, language, cultural factors, regionality factors. If it is lang
http://ravensiege.com/seo/5-dos-and-donts-of-international-seo-whiteboard-friday-11/