Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to talk a little bit about Google s strange and overwhelming in some cases bias to fresh content. I want to give a shout out to Glen Allsopp who had talked about this a little bit and written some blog posts exposing some of Google s priorities around freshness or what feel like priorities for them around freshness. Google s been biasing to fresh content, trying to show more and more fresh results, recently published results in their SERPs for several years now, but it s gotten particularly strong in the last 12 months in certain sectors. I think Glen had noticed it very strongly in some of the sectors that he was watching for some of his clients. We have seen it in some places very heavily, in other places not as much. But you can definitely feel it. There are places like Shakespeare plays. This is a search result that a few years ago, even 6 to 12 months ago probably you would not have seen much fr
http://ravensiege.com/seo/taking-advantage-of-googles-bias-toward-hyper-fresh-content-whiteboard-friday/
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