What I Learned from Scraping SEOmoz’s Active User Base

Many moons ago, when Moz was SEOmoz, I had the idea to scrape all its publicly available profile data on active users just to see what I could learn about the community. Quantitative market research is an incredibly powerful method to quickly grab insights on a brand s users. Using those insights, we can develop strong content strategies and link-building campaigns, as well as develop competitive insights. What easier way than scraping the data from a brand s user profiles? In Soviet iAcquire, the web crawl you. Oh, you may have heard of Gary and Cogswell, the Russian-coded robots that escaped the Ministry of Education and Science and sought asylum in iRank (our homegrown targeting and reporting technology for scaled content marketing). They were originally assigned some very menial tasks, but I ve since reprogrammed them to aid us in better marketing. They are here to lend a hand to their idol, Roger Mozbot, in the hunt for Red October. As the Russian saying goes, Many hands make lig

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