Utah SEO Ccmpanies: August 2013

Friday, August 30, 2013

The Future of User Behavior – Whiteboard Friday

Hi, Moz fans. I m Will Critchlow, one of the fans of Distilled, and I want to talk today about the future of user behavior, something that I ve been talking about a MozCon this year. In particular, I want to talk about the implications of query enhancement. So I m going to start by telling you what we mean by this phrase. Old-school query, key phrase, this is what we ve talked about for a long time. In SEO, something like London tube stations, a bunch of words strung together, that s the entire query, and we would call it a query or a key phrase. But we ve been defining this what we call the new query made up of two parts. The explicit query here in blue is London tube stations, again, in this example, exactly the same. What we re calling the implicit query is essentially all of the other information that the search engine knows about you, and this what they know about you in general, what they know about you at this specific moment in time, and what they know about your recent histor

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The Web Developer’s SEO Cheat Sheet 2.0

Looks Like You re Not Logged In To add a comment or give something a thumbs up/down, you must either login or sign up for a new account. Source Article from http://feedproxy.google.com/~r/MozBlog/~3/bKdIvqysWwc/the-web-developers-seo-cheat-sheet-2013-editionThe Web Developer s SEO Cheat Sheet 2.0http://feedproxy.google.com/~r/MozBlog/~3/bKdIvqysWwc/the-web-developers-seo-cheat-sheet-2013-editionhttp://feeds.feedburner.com/mozblogMoz BlogMoz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services. The post The Web Developer s SEO Cheat Sheet 2.0 appeared first on Website, SEO and Social Media Management Company.

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Thursday, August 29, 2013

Wednesday, August 28, 2013

Brands Need To Stop This. Now.

Brands Need To Stop This. Now. On this historic day, 50 years ago, one of the greatest speeches in history was given. “I Have A Dream” by Dr. Martin Luther King Jr was spoken. It gave me chills when I heard it for the first time when I was 8, and it still does today. So why not celebrate this historic day, by making it about golf?! Shame on the Golf Channel. I cannot fathom someone sitting around a desk saying “I know how we can go viral!! Let’s newsjack! Tweet it up!” Stop. Doing. This. Stop trying to piggyback off holidays and celebrations by making it about you. Stop trying to “go viral” or “trend”. You know what a brand should do today? Nothing. Or show some respect and send out a tweet like “On this historic day 50 years ago, Martin Luther King Jr had a dream. Thank-you for changing the world.” Or whatever it is you want to say. You don’t need to leverage this speech. You don’t need to leverage natural disasters. You don’t need to capitalize on civil u

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5 Lessons Learned from 100,000 Usability Studies

It happens all the time. People get confused, frustrated, and angry while using websites. They sigh, they groan, and sometimes they even shout. I see it happen with my own eyes each and every day. Over the years at UserTesting.com we’ve literally watched hundreds of thousands of usability studies, which gives us a unique perspective into some of the most common issues that impact users. I’d like to share five of those insights with you. 1) Avoid multi-level navs The person in the video below is struggling to move her mouse through multiple levels of navigation. Just when she thinks she s made it to the item she s looking for, the entire navigation disappears. We see this every day on many different sites and it always frustrates the users. This person is having a hard time using the site s navigation. A fix to consider One possible alternative to this type of navigation is to take an approach similar to Amazon.com, and have an entire section pop out. On Amazon.com, the entire sect

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Tuesday, August 27, 2013

3 Critical SEO Fundamentals

Tweet Tweet Coming to you from the Island of Kauai in Hawaii this week I’m looking at a local site from a village where I’m staying. Some of the SEO they are doing is great but there are some fundamentals they are not doing which means they are missing out on a lot of traffic. 1. Choose the right Keyphrases Sounds simple right? If you get this wrong you are simply leaving money on the table. In the case of the site I look at in today’s video I’d say they are missing out on hundreds of visits per day. This is not just from one keyphrase but from a series of what we call stem phrases. For instance when I did the ranking exercise for SEO consultant Melbourne in a previous post I now also rank for a bunch of phrases I was not targeting. See the image below for phrases I now get traffic for but did not target. SEO Consultant related phrases That is a list out of Google webmaster tools. By writing content around one single phrase I now rank for a whole bunch, some obviously enti

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Comparing the Google+ and Google Places Page Management Interfaces

Caveat: I am definitely not a professional interface designer; this task I leave largely to the experts on our UX & Design team. My goal behind this post is to increase usage of Places for Business, however, and raise the visibility of that destination among the small-business-focused marketing community. Setting aside the difficulty that Google had integrating Zagat into its product mix, its own branding difficulties in the Local space have been well-chronicled. Following the zigzag from Local to Maps to Places to Places-with-Hotspot, back to just Places, then to Plus-Local, and (finally?) plain ol Plus has been like observing a misguided exercise in corporate alligator escapism. Although the result of this hodgepodge of brands appears largely the same to consumers, who probably weren t all that keyed into the evolution anyway, Google s ill-defined brand in Local has almost certainly been a contributing factor to its deficit in business owner engagement relative to Facebook. It s jus

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Monday, August 26, 2013

Relationships between Search Entities

When I talk about, or write about entities, it’s normally in the context of specific people, places, or things. Google was granted a patent recently which discusses a different type of entity, in a more narrow manner. These entities are referred to as “search entities”, and the patent uses them to predict probabilities and understand the relationship between them better. This kind of analysis might result in some pages ranking higher than they otherwise might because of their similarities to other sites, and in some sets of search results favoring fresher results as well. These search entities can include: A query a searcher submits Documents responsive to the query The search session during which the searcher submits the query The time at which the query is submitted Advertisements presented in response to the query Anchor text in a link in a document The domain associated with a document There are a number of different ways that Google might create a “probability score” ba

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From Keywords to Contexts: the New Query Model

As SEOs we talk a lot about search queries (or simply searches ), yet I think search has outgrown our definition of what exactly a search query is. In this post I m going to explain how I think the old definition is fast becoming less and less useful to us, and also how I believe this is going to mean we re going to talk about keywords less and less. Traditional query model I recently spoke at Kahenacon in Israel about the evolution of search (deck), where I discussed four trends I identified that were influencing the changes I expect to see in search over the next 3-4 years. I noticed that there was a common theme that kept coming up amongst them: Our understanding of what we mean when we say query has become too narrow. The traditional query model is the one where a search query looks like this: This is the keyword-focused model we have always used, and it has served us well for two decades. However, things are changing, and I think we are already at a point where thinking of a sear

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Friday, August 23, 2013

Solving the Pogo-Stick Problem – Whiteboard Friday

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today I want to talk to you about the pogo-sticking problem. So here s the story. Basically search engines, Google included, use a lot of different kinds of data for their ranking algorithms, but one of the pieces that s in there, we don t know exactly how big it might be, but it s certainly possible that it s sizeable, is what s called pogo sticking. They measure this feature or this occurrence where someone performs a search. I performed a search here for IT consultants, and there are a few listings that come up. I click on IT Boston. It takes me to IT Boston s website, and then I decide, maybe in the first five or ten seconds, You know what? This site is not solving my problem. This isn t really what I wanted, and I go right back to the same search result. Either I click back or I search for it again or I search for something different, and then I go and click on other results. Maybe I click on this Is IT Consult

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Thursday, August 22, 2013

40+ Tools to Advance Your International SEO Process

One of the most frequent questions I get is about the tools that I use for international SEO, and although I included most of them in my international SEO presentation at MozCon, since I didn t had the time to focus on them, I would like to share how I use them to support my international SEO activities. There are tools to support every part of your journey, including identifying the potential, targeting an international audience, optimizing and promoting the websites, earning international popularity, and measuring and achieving benefit with the international SEO process. Let s get started! Your initial international search status Identify your initial international search visibility, from the volume and trends of queries to pages impressions, clicks, and the CTR you get per country. Use the Search Queries report in Google Webmaster Tools and filter by location. In the Google Analytics Demographics report, check your current visits, conversions, conversion rate volume, and trends com

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The Day the Knowledge Graph Exploded (+50.4%)

The morning of July 19th there was a major Google update, and no one is talking about it. Put simply: We missed it, because we just weren t looking for it. Overnight, the number of queries we track in the MozCast 10K beta system that show some kind of Knowledge Graph jumped from 17.8% to 26.7%, an increase of over 50%. This was not a test or a one-day fluke — here s a graph for all of July 2013 (as of August 20th, the number has remained stable near 27%): So, let s get to the meat of it — who were the big overnight winners? What did those new Knowledge Graph boxes look like, and were there any clear patterns? The overnight winners There were 908 queries that picked up Knowledge Graph (KG) entries on July 19th in our data, so the full list is a bit much for a blog post, but let s look at 20 high-volume queries (this data was actually pulled on August 16th, since some queries had lost KG boxes in the interim): garmin primark avianca ancestry suntrust toms royal caribbean cheap ticke

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Wednesday, August 21, 2013

The Day the Knowledge Graph Exploded (+50.4%)

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The Day the Knowledge Graph Exploded (+50.4%)

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Tuesday, August 20, 2013

3 Steps For Using Bing To Understand Google SEO

Tweet Tweet Bing? What? Stay with me. When I read this article about Google reading my emails I had a sick feeling in the pit of my stomach. Sure I’d always suspected it but against my better judgement I went with the cloud email a couple of years back. It made me stop and think how much Google is part of my everyday life. Email, Calendar, Search, Social, Navigation, Video Entertainment and they require me to login to all of those services and they now reveal that I have no right to privacy if I am using their services. That had me yearning for a competitor. Bing SEO. Hopeful of some competition to the big G I wrote an article over at Flippa.com about Siri & Bing. That got me looking closer at Bing search results. They suck generally. A lot of spam filled nonsense really. However they can teach us something about Google before the last Penguin, Panda & Phantom updates. 1. Compare a search side by side. Because Bing’s results practically mirrored Google’s results before the lates

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Amazing Correlation Between Google +1s and Higher Search Rankings

Every two years, Moz runs a scientific correlation study to discover the qualities of web pages that have a strong association with ranking highly in Google. This year, for the first time, Dr. Matt Peters and the Moz Data Continue reading The post Amazing Correlation Between Google +1s and Higher Search Rankings appeared first on Website, SEO and Social Media Management Company.

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Monday, August 19, 2013

Online Marketing Tips for Nonprofits

What s this about? Having worked in-house at one charity and provided some volunteer consulting to a couple of others, I decided it would be good to write about some useful ways that charities can increase their online exposure, Continue reading The post Online Marketing Tips for Nonprofits appeared first on Website, SEO and Social Media Management Company.

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Friday, August 16, 2013

Overcoming Client Objections – Whiteboard Friday

Hi, everyone. Welcome to Whiteboard Friday. My name is Brittan Bright. I m the director of client strategy at iAcquire. Today we re going to be talking about overcoming client objections. So my role is to work directly with clients. Continue reading The post Overcoming Client Objections Whiteboard Friday appeared first on Website, SEO and Social Media Management Company.

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Thursday, August 15, 2013

A New Analysis of Google SERPs Across Search Volume and Site Type

At Moz, we have been following up on our 2013 Search Engine Ranking Factors study by continuing to analyze interesting aspects of the data. One of our most frequently asked questions is, Do you see any systematic differences in Continue reading The post A New Analysis of Google SERPs Across Search Volume and Site Type appeared first on Website, SEO and Social Media Management Company.

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Wednesday, August 14, 2013

Inside In-depth Articles: Dissecting Google’s Latest Feature

Last week, Google launched its latest feature, the In-depth articles block. Like News results or local packs, in-depth articles are a rich SERP element that sits in the left-hand column but doesn t count as a standard, organic result. Here s Continue reading The post Inside In-depth Articles: Dissecting Google s Latest Feature appeared first on Website, SEO and Social Media Management Company.

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How to Carve Out Marketing Strategies by Mining Your Competitors’ Backlinks

Image from the National Archives If you want to see how your competitors are gaining a strategic advantage, one of the best tactics to overtake them is to take a deep dive into their backlinks. Continue reading The post How to Carve Out Marketing Strategies by Mining Your Competitors Backlinks appeared first on Website, SEO and Social Media Management Company.

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The Fundamentals of Building and Managing Your Community

When it comes down to it, your job is to get stuff done. If you re in marketing, it doesn t matter if you work in-house, out-of-house, for a tiny company, or for the largest brand in the world. Continue reading The post The Fundamentals of Building and Managing Your Community appeared first on Website, SEO and Social Media Management Company.

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How to Carve Out Marketing Strategies by Mining Your Competitors’ Backlinks

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Inside In-depth Articles: Dissecting Google’s Latest Feature

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Tuesday, August 13, 2013

How to Carve Out Marketing Strategies by Mining Your Competitors’ Backlinks

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Inside In-depth Articles: Dissecting Google’s Latest Feature

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How to Carve Out Marketing Strategies by Mining Your Competitors’ Backlinks

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4 ways to check the SERPs in other locations.

Tweet Tweet I always find it odd the things people type into Google. Google tells us that one in five search phrases have never been typed into Google before. 20%! That’s crazy. This is one of the reasons it’s so Continue reading The post 4 ways to check the SERPs in other locations. appeared first on Website, SEO and Social Media Management Company.

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How to Carve Out Marketing Strategies by Mining Your Competitors’ Backlinks

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How to Carve Out Marketing Strategies by Mining Your Competitors’ Backlinks

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Monday, August 12, 2013

How Google May Substitute Query Terms with Co-Occurrence

But I’m a substitute for another guy I look pretty tall but my heels are high The simple things you see are all complicated I look pretty young, but I’m just backdated, yeah - Peter Townsend When you search at The post How Google May Substitute Query Terms with Co-Occurrence appeared first on Website, SEO and Social Media Management Company .

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SEO’s Dilemma – Link Building vs. Content Marketing – Whiteboard Friday

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Custom Segments to Increase Sales

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Sunday, August 11, 2013

SEO’s Dilemma – Link Building vs. Content Marketing – Whiteboard Friday

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SEO’s Dilemma – Link Building vs. Content Marketing – Whiteboard Friday

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SEO’s Dilemma – Link Building vs. Content Marketing – Whiteboard Friday

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SEO’s Dilemma – Link Building vs. Content Marketing – Whiteboard Friday

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Comment on Are You Experienced? Google Patents Social Experience Cards by Bill Slawski

Google published a patent application this week that details the user card interface Google is using for applications such as Google Now. The “invention” described in the patent enables people to share the things they want to experience, or experiences The post Comment on Are You Experienced? Google Patents Social Experience Cards by Bill Slawski appeared first on Website, SEO and Social Media Management Company .

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Comment on Are You Experienced? Google Patents Social Experience Cards by Bill Slawski

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Comment on How Google May Diversify Search Results by Merging Local and Web Search Results by Bill Slawski

Google has come under fire the last year or so from critics who claim that the search engine has been providing too many pages from some of the same domains in search results. It appears that this has had them The post Comment on How Google May Diversify Search Results by Merging Local and Web Search Results by Bill Slawski appeared first on Website, SEO and Social Media Management Company .

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Comment on Are You Experienced? Google Patents Social Experience Cards by SEO content marketing roundup, week ending August 7th » SEO Copywriting

Google published a patent application this week that details the user card interface Google is using for applications such as Google Now. The “invention” described in the patent enables people to share the things they want to experience, or experiences The post Comment on Are You Experienced? Google Patents Social Experience Cards by SEO content marketing roundup, week ending August 7th » SEO Copywriting appeared first on Website, SEO and Social Media Management Company .

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SEO’s Dilemma – Link Building vs. Content Marketing – Whiteboard Friday

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Saturday, August 10, 2013

SEO’s Dilemma – Link Building vs. Content Marketing – Whiteboard Friday

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SEO’s Dilemma – Link Building vs. Content Marketing – Whiteboard Friday

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SEO’s Dilemma – Link Building vs. Content Marketing – Whiteboard Friday

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SEO’s Dilemma – Link Building vs. Content Marketing – Whiteboard Friday

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SEO’s Dilemma – Link Building vs. Content Marketing – Whiteboard Friday

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Friday, August 9, 2013

SEO’s Dilemma – Link Building vs. Content Marketing – Whiteboard Friday

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SEO’s Dilemma – Link Building vs. Content Marketing – Whiteboard Friday

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SEO’s Dilemma – Link Building vs. Content Marketing – Whiteboard Friday

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SEO’s Dilemma – Link Building vs. Content Marketing – Whiteboard Friday

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Thursday, August 8, 2013

101 Google Answer Boxes: A Journey into the Knowledge Graph

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Wednesday, August 7, 2013

Announcing the 2013 Local Search Ranking Factors Results

Looks Like You The post Announcing the 2013 Local Search Ranking Factors Results appeared first on Website, SEO and Social Media Management Company .

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Giving a Voice to Your Brand

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Tuesday, August 6, 2013

3 Simple SEO Steps To Rank Fast

Tweet Tweet About five weeks ago I wrote a series of blog posts detailing my attempts to rank for an SEO related phrase. It took 72 hours to get on page one and then by doing nothing it went to The post 3 Simple SEO Steps To Rank Fast appeared first on Website, SEO and Social Media Management Company .

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A Visual Guide to Keyword Targeting and On-Page Optimization

How do I build the perfectly optimized page? The post A Visual Guide to Keyword Targeting and On-Page Optimization appeared first on Website, SEO and Social Media Management Company .

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5 Ways to Prove to the Client that the Traffic Will Come

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Monday, August 5, 2013

Are You Experienced? Google Patents Social Experience Cards

Google filed a patent application published this week that details the user card interface Google is using for applications such as Google Now. The “invention” described in the patent enables people to share the things they want to experience, or The post Are You Experienced? Google Patents Social Experience Cards appeared first on Website, SEO and Social Media Management Company .

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Having a CAPTCHA is Killing Your Conversion Rate

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Friday, August 2, 2013

The Farce That Is Google+ (Updated)

The Farce That Is Google+ (Updated) (This post originally pointed to a survey about Google+ having more than 300+ million active users and mistakenly, in a blind fit of Google+ rage assumed it was a Google+ study. That was a The post The Farce That Is Google+ (Updated) appeared first on Utah Website Development and SEO Company .

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When Is It Ok To Sue For A Bad Online Review?

When Is It Ok To Sue For A Bad Online Review? As an author, when I read a bad review online, it stings. As I’m sure for most businesses, criticism about something you put your heart into has to sting. The post When Is It Ok To Sue For A Bad Online Review? appeared first on Utah Website Development and SEO Company .

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Brand Endearment: Return The High-Five

Brand Endearment: Return The High-Five I live on the road, in hotels and airports. While some people keep suitcases at the back of their closets, I live out of mine. So when I read about the Genius Pack on USAToday.com The post Brand Endearment: Return The High-Five appeared first on Utah Website Development and SEO Company .

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Why Tweets About Obese Doctors Are Never Your Own

Why Tweets About Obese Doctors Are Never Your Own “All tweets are my own.” That’s the most dangerous thing you could ever say in social media. I see it in social bio’s all the time. Heck, a lot of companies The post Why Tweets About Obese Doctors Are Never Your Own appeared first on Utah Website Development and SEO Company .

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