From Keywords to Contexts: the New Query Model

As SEOs we talk a lot about search queries (or simply searches ), yet I think search has outgrown our definition of what exactly a search query is. In this post I m going to explain how I think the old definition is fast becoming less and less useful to us, and also how I believe this is going to mean we re going to talk about keywords less and less. Traditional query model I recently spoke at Kahenacon in Israel about the evolution of search (deck), where I discussed four trends I identified that were influencing the changes I expect to see in search over the next 3-4 years. I noticed that there was a common theme that kept coming up amongst them: Our understanding of what we mean when we say query has become too narrow. The traditional query model is the one where a search query looks like this: This is the keyword-focused model we have always used, and it has served us well for two decades. However, things are changing, and I think we are already at a point where thinking of a sear

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