The Future of User Behavior – Whiteboard Friday

Hi, Moz fans. I m Will Critchlow, one of the fans of Distilled, and I want to talk today about the future of user behavior, something that I ve been talking about a MozCon this year. In particular, I want to talk about the implications of query enhancement. So I m going to start by telling you what we mean by this phrase. Old-school query, key phrase, this is what we ve talked about for a long time. In SEO, something like London tube stations, a bunch of words strung together, that s the entire query, and we would call it a query or a key phrase. But we ve been defining this what we call the new query made up of two parts. The explicit query here in blue is London tube stations, again, in this example, exactly the same. What we re calling the implicit query is essentially all of the other information that the search engine knows about you, and this what they know about you in general, what they know about you at this specific moment in time, and what they know about your recent histor

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