One of the most frequent questions I get is about the tools that I use for international SEO, and although I included most of them in my international SEO presentation at MozCon, since I didn t had the time to focus on them, I would like to share how I use them to support my international SEO activities. There are tools to support every part of your journey, including identifying the potential, targeting an international audience, optimizing and promoting the websites, earning international popularity, and measuring and achieving benefit with the international SEO process. Let s get started! Your initial international search status Identify your initial international search visibility, from the volume and trends of queries to pages impressions, clicks, and the CTR you get per country. Use the Search Queries report in Google Webmaster Tools and filter by location. In the Google Analytics Demographics report, check your current visits, conversions, conversion rate volume, and trends com
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