The Day the Knowledge Graph Exploded (+50.4%)

The morning of July 19th there was a major Google update, and no one is talking about it. Put simply: We missed it, because we just weren t looking for it. Overnight, the number of queries we track in the MozCast 10K beta system that show some kind of Knowledge Graph jumped from 17.8% to 26.7%, an increase of over 50%. This was not a test or a one-day fluke — here s a graph for all of July 2013 (as of August 20th, the number has remained stable near 27%): So, let s get to the meat of it — who were the big overnight winners? What did those new Knowledge Graph boxes look like, and were there any clear patterns? The overnight winners There were 908 queries that picked up Knowledge Graph (KG) entries on July 19th in our data, so the full list is a bit much for a blog post, but let s look at 20 high-volume queries (this data was actually pulled on August 16th, since some queries had lost KG boxes in the interim): garmin primark avianca ancestry suntrust toms royal caribbean cheap ticke

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