Comparing the Google+ and Google Places Page Management Interfaces

Caveat: I am definitely not a professional interface designer; this task I leave largely to the experts on our UX & Design team. My goal behind this post is to increase usage of Places for Business, however, and raise the visibility of that destination among the small-business-focused marketing community. Setting aside the difficulty that Google had integrating Zagat into its product mix, its own branding difficulties in the Local space have been well-chronicled. Following the zigzag from Local to Maps to Places to Places-with-Hotspot, back to just Places, then to Plus-Local, and (finally?) plain ol Plus has been like observing a misguided exercise in corporate alligator escapism. Although the result of this hodgepodge of brands appears largely the same to consumers, who probably weren t all that keyed into the evolution anyway, Google s ill-defined brand in Local has almost certainly been a contributing factor to its deficit in business owner engagement relative to Facebook. It s jus

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