Solving the Pogo-Stick Problem – Whiteboard Friday

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today I want to talk to you about the pogo-sticking problem. So here s the story. Basically search engines, Google included, use a lot of different kinds of data for their ranking algorithms, but one of the pieces that s in there, we don t know exactly how big it might be, but it s certainly possible that it s sizeable, is what s called pogo sticking. They measure this feature or this occurrence where someone performs a search. I performed a search here for IT consultants, and there are a few listings that come up. I click on IT Boston. It takes me to IT Boston s website, and then I decide, maybe in the first five or ten seconds, You know what? This site is not solving my problem. This isn t really what I wanted, and I go right back to the same search result. Either I click back or I search for it again or I search for something different, and then I go and click on other results. Maybe I click on this Is IT Consult

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