Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. For 2013, we ve supplemented the survey with real-world correlation data from a scientific examination of over 17,000 keyword search results by Dr. Matt Peters and his data science team. We ve released some of the 2013 data previously, but not the full set until now. So with great pleasure, I present the complete results of this year s survey and correlation data: 2013 Search Engine Ranking Factors Why do we call it ranking factors? Google claims to use over 200 signals in its search algorithm. While we don t know what exactly these signals are, it s helpful to examine high-ranking pages so that we can begin to understand the characteristic of pages search engines like to reward. This can give us a hint as to the ranking factors the search engines actually use. Correlation is not causation but it sure is a hint. Edward Tufte For example, if the correlation data shows
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