Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails

During my SearchLove San Diego presentation last week, I talked about Why Your Content Marketing Initiatives are Failing (And How to Fix Them). I highlighted eight ways content marketing programs can fail or suffer, along with ways to prevent or overcome these various obstacles. I separated my presentation into three distinct sections of failure: tactical, strategic, and internal. While all sections and associated #fails are important to address, strategic failures are the ones that tend to affect the other two. For example, if the strategy is off, then how you tactically execute your content and campaigns will suffer. Likewise, if you can t prove your strategic game, you won t get the internal buy-in required to set up an optimal content marketing program. Thus, strategic is the area you really want to focus on when optimizing your content marketing initiatives. While there are many ways you can up your strategic game, there are three biggies. I ll go through each of these in more de

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