The Kind of Video You Should Create for Your Business – Whiteboard Friday

Loads of companies are starting to wonder: How should I do online video? It s not enough to just say, We re going to go and do video, because it begs the question, What kind of content should we create? And so today I just want to talk through a number of the different kinds of styles of video that you should be making as a business and explain what kind of style that content looks like, where it should be hosted, and all that kind of thing. So I want to start with things that you go and make in-house. If you can go and purchase a camera, a set of lights, and a microphone like this one here, then you can go and create all these different things, and it won t cost you too much money. You just need a little bit of editing skill. If you need to hire in some freelance talent to do that, then that s absolutely fine. The first one of these is product videos. What I m talking about here is really videos that are going to help improve conversions on a specific page. Videos designed to maybe h

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