Driverless cars, paired with companies like Uber, will soon transport us about the city, offering us the extra time to revise our notes before an important business meeting. Leap-motion interfaces are available. Marketing has become personalized and targeted. We have experienced a loss of privacy in the name of a supposed greater safety. In many respects, we can say that the future is (almost) now. Of all the things that were presented in Minority Report, the one that most concerns us as SEOs and inbound marketers is the personalization of experiences that our potential customers have when looking for a product and/or information, when they share things online, and when they interact with our brands on our websites. Search marketing and personalization Personalization in search marketing is not something new—it was (re)launched on Google in 2005. Still, it was only with the launch of Search, plus Your World (January 2012), the rollout of the Venice Update (February 2012), and the in
http://ravensiege.com/seo/seo-in-the-personalization-age/
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