Driving Directions vs. Reviews as Ranking Signals for Google Maps

In my college days, I cooked at some local restaurants (free meals made it an attractive option for a starving college student). One of the restaurants was in the center of town, at one end of Main Street, and it was a popular place for local residents who returned over and over. It had a great reputation, and word-of-mouth propelled advertising for the place. Another dining venue I worked at was outside of the center of town, nearby an interstate highway. It didn’t have a great reputation, and very few regular customers, except for people who would stop during mealtime from the busy interstate. The “food” sign from the highway attracted most of the traffic to its dining room. Funny thing is that most of the regulars that frequented the first restaurant rarely had to look up its location, because it was so well known. Most of the people who visited the second restaurant had never been there before, and relied upon the highway sign. There’s another restaurant in that location n

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