One of the challenges that International SEOs face is correctly targeting the right web presence to the appropriate search audience. Let s start with a couple of scenarios with these challenges so you can see clearly what I m talking about. If I search from a Mexican IP (using a Proxy service, to simulate being in Mexico) in Google Mexico for comprar zapatos en linea, which in English means buy shoes online I get the following results: As you can see, Dafiti has a Mexican website version that is ranking no. 1, which is relevant in this case; but also has a Colombian version ranking no. 3 and an Argentinian version ranking no. 7. All of them are using ccTLDs, which should ideally give geolocation signals to Google. Additionally, there s a Spain site ranking no. 2 called Sarenza, also using a ccTLD. Here s another example, this time for a couple of branded searches, first only for the brand, edreams in this case, which is a popular travel site with a strong international presence and th
http://ravensiege.com/seo/using-the-correct-hreflang-tag-a-new-generator-tool/
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