Why Local Businesses Don’t Need Big Budgets for Their Content Marketing

Time and again we hear the same old argument that we shouldn t be building links, but that we should be focusing on developing exciting and unique content that encourages organic linking all by itself. I completely agree with this statement, but I see businesses misinterpret this far too often. If you run a local business and have a relatively small budget for your online marketing, is spending that money on a flashy infographic going to be the best use of your resources? More often than not, it isn t. Big brands vs. local businesses The marketing goals for local business and multinational brands are often quite similar in basic principle—they want to establish their brand name as a leader within their field and the geographic areas that they serve. The big difference here is that a local business is looking for large levels of brand exposure to their customers on a micro-level (i.e. they want to reach their customers within the local area that they serve). Major brands also want ma

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