Do you have an idea of the path a user typically takes to convert on your website? Or, are you simply building traffic from one channel (probably organic) and wondering why it s not converting better? As I ve grown up as a marketer, I ve begun to really appreciate the insights that data can provide us on how users interact with our sites, and more importantly, on how they convert and where the experience can be improved to increase our conversion rates, and thereby our top-line revenue from online channels. I ve recently been very interested in building a full marketing funnel based on Google Analytics data. While it s one thing to be able to identify where conversion discrepancies exist, such as low-converting types of visitors, it s quite another to build a full and informed funnel from your site s data. In order to do this and have an accurate view of where your conversions are actually coming from, you need to first have the following in place: Email URL tracking: Check out Annie
http://ravensiege.com/seo/building-your-marketing-funnel-with-google-analytics/
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