An introduction to Tumblr There are so many social media platforms out there today that online marketers have to be concerned about when promoting content online, that it can be easy to overlook some of the important ones. Tumblr is one of those social networks which is often overlooked, but which has tremendous potential for SEO and social media marketing. I myself was slow to adopt Tumblr as a social media platform, but once I started using it I became hooked by its power and simplicity. Hopefully by the end of this post, you ll feel the same. In this post today I will be covering 1) What Tumblr is and how it works, 2) The benefits of Tumblr compared to other social networks, and 3) Actionable advice on how you can use Tumblr for online marketing, including specific content ideas. Sounds good? Let s get started. Why should I care about Tumblr? Before we get too far, let me provide some stats about Tumblr which should help put things into perspective: 130.5 million blogs on Tumblr, a
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