Google introduced a new algorithm by the name of Hummingbird to the world today at the garage where Google started as a business, during a celebration of Google’s 15th Birthday. Google doesn’t appear to have replaced previous signals such as PageRank or many of the other signals that they use to rank pages. The announcement of the new algorithm told us that Google actually started using Hummingbird a number of weeks ago, and that it potentially impacts around 90% of all searches. It’s being presented as a query expansion or broadening approach which can better understand longer natural language queries, like the ones that people might speak instead of shorter keyword matching queries which someone might type into a search box. For example, the kind of query where it might potentially work best upon could be something like [What is the best place to find and eat Chicago deep dish style pizza?], where Google might use synonym and substitute query rules in combination with analyzin
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