Kill It on Facebook by Being TAGFEE

Last month, I presented a Mozinar on Deconstructing a Niche Market. Much to my surprise, the Q&A session focused almost entirely on my experience using Facebook as a niche marketing channel. It s true that Facebook is a dynamic and oft-misunderstood creature, especially in marketing. When building a strategy with long-term sustainability in mind, it s important to avoid relying on any one source of traffic. Any channel can be fickle, and Facebook has certainly proven to be no exception. That being said, Facebook still represents the largest share of the social space, and is at least worth considering for businesses looking to diversify their channel marketing portfolio, be it niche-targeted or otherwise. Just 9 months after we decided to give the platform the old college try, Facebook has become a substantial traffic source for our B2B business. As I mentioned in the Mozinar, our business has spent the last nine months developing our Facebook channel. As a result, we ve seen traffic f

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