Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I m going to talk a little bit about the ranking factors survey that we did this year and specifically some of the results from that. One of my favorite questions that we ask in our ranking factors survey, which happens every two years and goes out to a number of SEO experts. This year, 128 SEO experts responded, sort of folks who were hand chosen by us as being very, very knowledgeable in the field. We asked them, based on these sort of thematic clusters of ranking elements, things like domain level link authority versus page level keyword agnostic features, weight them for us. You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google s ranking algorithm. So this is opinion data. This is not fact. This is not actually what Google s using. This is merely the aggregated collective opinions of a lot of smart people who study this fie
http://ravensiege.com/seo/weighting-the-clusters-of-ranking-factors-in-googles-algorithm-whiteboard-friday-11/
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