When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? – Whiteboard Tuesday

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday! Today I m going to talk about this extremely troublesome and worrisome problem that Google has expanded keyword (not provided) potentially to 100% of all organic referrals. This isn t necessarily that they ve flipped the entire switch, and everyone s going to see it this week, but certainly over the next several months, it s been suggested, we may receive no keyword data at all in referrals from Google. Very troubling and concerning, obviously, if you re a web marketer. I think it should be very troubling and concerning if you re a web user as well, because marketers don t use this data to do evil things or invade people s privacy. Marketers use this data to make the web a better place. The agreement that marketers have always had—that website creators have always had—with search engines, since their inception was, sure, we ll let you crawl our sites, you provide us with the keyword data so that we can improve t

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